Wine is changing, and we see a great deal of life in that change.
The headlines describe a difficult market. Those challenges deserve serious attention. But the conversations we're having give us another reason to pay attention: people are thinking more carefully about the wines they choose, the occasions they choose them for, and the stories that make a bottle meaningful.
That is an encouraging conversation for Acclaimed Wine Company. Good wine has always given people something to discover. We believe its next chapter can make that discovery more personal, more welcoming and more intentional.
What the numbers tell us
The downturn is real. IWSR reports that U.S. wine volume declined 6% in 2025, while total beverage alcohol volume fell 5%. Its analysis points to affordability pressures and people drinking less frequently, with fewer drinks on each occasion. IWSR's U.S. results.
Globally, the International Organisation of Vine and Wine estimates consumption declined 2.7% in 2025, to 208 million hectoliters. The U.S. remained its largest wine market. These figures make clear that the industry is working through a substantial adjustment. OIV's 2025 report.
For growers and wineries, that means difficult decisions about inventory, production and how to reach their audience. We respect the work behind every bottle and the seriousness of those decisions. Optimism has to begin with an honest understanding of the present.
Change creates room for discovery
The same market also contains encouraging signals. SipSource's September 29, 2026 update reports that wine priced $20–$29.99 achieved 0.9% revenue growth over the latest 12 months in its tracked distributor data. Prosecco, Sauvignon Blanc and Champagne showed revenue growth over the latest three months. WSWA's August update.
Those are specific results, with revenue affected by price and product mix as well as volume. They do show that different wines and occasions can follow different paths. That gives the industry a practical reason to listen closely to what people value.
Younger adults are part of the conversation too. IWSR's April 2026 analysis puts legal-drinking-age consumers through age 34 at 23% of the U.S. regular wine-drinker base. Their presence gives wine an audience to welcome, inform and inspire. IWSR's demographic analysis.
What we're hearing
In our conversations about wine, a theme keeps returning: people want to drink more intentionally. They want good wines with good stories. They are interested in what makes a bottle distinctive and why it deserves a place at their table.
An intentional choice might begin with dinner, a favorite style or a curiosity about a place. It might mean learning why one Cabernet feels firm and structured while another feels plush and generous. It might be a label that opens a conversation, followed by a wine that makes the conversation worth continuing.
The story should help someone appreciate the wine more deeply. The quality in the glass should reward that interest. At Acclaimed, we want to bring those two experiences together through a portfolio of distinctive wines, clear descriptions and stories worth exploring.
A future worth building
The 2026 SVB State of the U.S. Wine Industry Report describes different outcomes among wineries and forecasts a slower decline in 2026, an uneven bottom in 2027–2028, and modest growth afterward. That is a forecast, whose timing depends on conditions. Its emphasis on adapting to the consumer is a useful direction for the work ahead. SVB's 2026 report.
For us, the opportunity is to make choosing wine a satisfying experience: help people find a style, understand a place and feel confident about a bottle. Meet curiosity with a welcome. Make the details easy to discover.
Wine still has a rich story to tell. We are optimistic about sharing that story with people who want to choose thoughtfully, enjoy the occasion and find something memorable in the glass.








